Day: May 18, 2022

Technology

Addressing Business Communication Challenges With Technology

By magenet 2 months ago

Sharmin Ali is the CEO and Founder of Instoried.

getty

Despite the increased volume of internal and corporate communication facilitated by email and other collaboration tools, a Gallup study found that most employees still feel disconnected from their companies.

It doesn’t help that most corporations don’t have a method to ensure the effectiveness of their communications, as measuring this effectiveness is paramount. In B2B and B2C selling, it matters even more — the buyer’s journey can be long and complicated, and purchase decisions could be derailed due to a lack of engagement. In fact, according to the 2016 Content Preferences Survey Report, 47% of B2B buyers look at three to five pieces of content before reaching out to a salesperson.

But what does effective communication hinge on? A clue can be found in how we use the internet. We are used to visiting websites based on what we find

Technology

Mental Health Week: How Businesses Can Practice Empathy in the Workplace

By magenet 2 months ago

By Jordan Friesen & Mike Armson

Every week, at least 500,000 Canadians miss work due to mental illness and the resulting personal, workplace and economic impacts can be devastating.

May 2^nd marks the beginning of The Canadian Mental Health Association’s (CMHA) Mental Health Week. Since 1951, CMHA has been marking this week to build awareness and rally support from schools, communities, businesses, and leaders around mental health. This year, the focus of Mental Health Week is on empathy, or in other words, the ability to understand someone else’s feelings. To us at Headway, this is an important theme, because in our mission to support healthy minds at work, we know that understanding how someone else is feeling is often an important first step.

We spoke with workplace mental health expert, Jordan Friesen about his tips for practicing empathy in the workplace. As President of Mindset Mental Health Strategy

real estate

For These Real Estate Investors, Small Is Beautiful

By magenet 2 months ago

Harvard graduates Jonathan Reindollar, age 31, and Matt Karle, age 28, are looking to disrupt the real estate industry. They run Cloudland Capital, a real estate private equity firm that is focused on investing in smaller deals in the $300,000 to $20 million range, an area largely ignored by larger private equity firms.

The business partners believe there are stronger returns in smaller real estate deals, such as single-family homes, vacation rentals, affordable housing, and aggregation of retail properties and small hotels, than in the traditional properties many funds seek to acquire. They aim to overcome inefficiencies in managing, transacting and scaling these deals that have kept larger investors away.

Jonathan Reindollar, partner, Cloudland Capital

Cloudland Capital

Reindollar formerly worked at Rockwood Capital and Highgate Capital and Karle previously at Moelis & Company and KSL. Both noticed that many private equity firms were chasing the exact same real estate deals

real estate

How To Convince A Marketing Skeptic

By magenet 2 months ago

Designing and executing effective marketing programs is a tough gig at the best of times. Today’s marketer faces a wide range of emerging strategic and operational challenges. Yet, on top of everything else, many marketers are additionally saddled with having to convince skeptics on the value of marketing in the first place.

Pretty much every small business has (at least) one marketing skeptic. It’s the person who remains unconvinced of the ultimate effectiveness of marketing as a business function. The one who wonders whether all this hippie talk of “feelings” and “brand narrative” isn’t just a thinly-veiled communist plot to overthrow the country.

Marketing skeptics can come from any walk of life, and may be embedded at any corporate hierarchical level – from the CEO down. Marketers inevitably run into creative and budgetary blockades thrown up by such cynics.

What’s worse is the public display of indifference (at

Medical

5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)

By magenet 2 months ago

We’ve all heard them before, the tales of seemingly “simple” website design projects that turned into nightmares.

But trust us — as an agency that has built websites for hundreds of organizations — these stories about project nightmares don’t just come from clients. Agencies find themselves in nightmare scenarios as well.

For a client, a website project nightmare usually results from projects going over budget, running long, and failing to launch on time. Then, after launch, a client might feel like they’re left high and dry, managing a new site they don’t have the expertise to handle.

For an agency, a website project nightmare often results from last-minute changes to strategic direction, new stakeholders joining too late, or the client not holding up its end of the bargain (by, for example, failing to write the necessary copy).

The good news is that nightmares can be avoided for both parties

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