The Ultimate Guide to Avoiding Spam Filters

Bypassing spam shields is a big challenge for business owners in their marketing efforts. Considering how swift, efficient, and consistent spam filtering technologies are, guaranteeing your emails reach the right destination has become increasingly difficult. While spam filters may be difficult to bypass, they are achievable. There are some tricks to apply to your email outreach efforts to bypass spam folders. This guide is designed to help you.

How To Bypass Spam Filters

Business owners can steer clear of filters by applying these tricks:

Implement email authentication

Business owners who authenticate their emails validate the identity of the sender. It must guarantee that it originated from a reliable source. One example of a trusted email authentication tool is lemwarm. Using tools like LEMwarm for email authentication lets spam filters accept your emails. It ensures that spam shields see it as content from a reliable source, thus reducing spam reports.

Make your subject clear

Your recipients will see your subject first when they get your email. When the subject of your message is straight to the point, it makes the purpose of sending the mail clearer to recipients, thus avoiding spam filters. Remember to avoid dodgy and misleading subjects because they can alert spam filters.

Phrases that alert spam shields shouldn’t be used

Spam filters detect certain phrases or keywords that are used in messages. When you use phrases like these in your email, they will be flagged. Do not use words like “discount,” money, “win,” or “free in your emails.” Statements like “lose weight quickly,” “limited time offer,” or “make money fast” should be avoided as well.

Do not use punctuation excessively in your emails

Adding too many punctuation marks in your emails can attract the attention of spam shields. The same thing can be said about using all caps to type your messages. Therefore, you should limit the use of punctuation and avoid typing your subject or entire message in capitals.

Unresponsive users shouldn’t be emailed

Spam filters check recipient engagement to verify the relevance of an email. Hence, the reason why you should avoid emailing unresponsive users is because it can increase your chances of receiving spam reports. Your outreach efforts should be addressed to recipients that have shown interest in your offers or users that have previously interacted with your content.

Maintain email outreach best practices

Maintaining email marketing campaign, best practices involves getting the consent of recipients before emailing them and offering them a concise unsubscribe link. Also, accept unsubscribe requests without hesitation.

Use an email provider with good reputation

The service provider you use to send emails to audiences can affect deliverability. Therefore, only use reputable addresses to send messages to avoid alerting spam shields. Examples of some reputable addresses for email outreach include Gmail, Yahoo Mail, and Outlook.

Conclusion

To prevent spam filters from flagging your emails, you must comprehend how it works. Following these tricks discussed above is a huge step in the right direction. Email marketing changes quickly, so you should stay updated on the recent best practices.