As the coronavirus continues to have an immense impact globally, many states in the U.S. are requiring people to wear face masks or coverings in public to help minimize the spread of the virus.
Etsy (ETSY) CEO Josh Silverman told Yahoo Finance’s On the Move that after the CDC updated its guidelines recommending Americans wear face masks in public, “we effectively woke up to discover traffic that was similar to Cyber Monday, but everyone in the world wanted only one product, which is a fabric face mask.”
Silverman said that because face masks were in such limited supply at that time, the company was forced to update its website in several ways.
“At that moment, if you searched for masks, we were delivering Halloween masks and face cream, which is what masks had always meant to our search engine before,” he said.
The next step was recruiting sellers. “Within two