Streaming platform Roku (ROKU) is bringing major changes to its free The Roku Channel, adding 30 new channels to the offering, bringing the total to more than 100. It’s an important step from Roku, as The Roku Channel offers an avenue for advertising revenue for the streaming giant.
As Roku has grown as a platform its advertising revenue, which it generates through The Roku Channel as well as ads across its various menus, has eclipsed the revenue generated through the sale of actual streaming devices.
The Roku Channel offers everything from live news and sports to movies and TV shows and kids’ content. It also supports premium content from services users subscribe to. Roku also earns a cut of subscriptions user sign-ups for through the company’s platform.
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