Apple (AAPL) has been trying to get users to switch from Google Maps for years, but Google (GOOG, GOOGL) has retained the strong upper hand.
Back in 2012 when Apple Maps launched, it had inaccuracies, and the iOS giant seemed to have blown its chance to potentially build a relationship with its users.
A lot has changed since then, and Apple’s new iteration of the app offers some compelling features like special bike routes, giving users options to avoid hills and busy roads. The new app, announced Monday at Apple’s annual WWDC event, has special features that integrate with electric cars, making sure routes have enough charging stations to limit range worries.
But above all, Apple is putting newfound privacy concerns first and foremost.
Speaking at the WWDC event, held virtually due to the coronavirus crisis, Apple software engineering SVP Craig Federighi called it the “best way to explore the