In 2017, Eli Zied was still in high school, and like most of his peers, he dreamed of turning his passion for buying and reselling clothes into his profession. Three years later, the 18-year-old has partnered with his brother Spencer, 21, to create his own clothing brand, Habits 365, which has been donned by the likes of boxer Floyd Mayweather, NBA All-Stars Giannis Antetokounmpo and James Harden, and rapper DaBaby.
“I’ve always been into shoes and clothes my whole life. So I was like, I really want to start my own thing, I want people buying my stuff and reselling my stuff,” Eli told Yahoo Finance.
Eli, who is the company’s CEO, says that he wanted to create a brand that offers everyday encouragement, particularly during tough times, hence the name Habits 365.
“Everybody has habits — good and bad, but our brand strictly encourages positivity and good habits