Change happens slowly, then all at once.
The nationwide social justice protests after the death of George Floyd in Minneapolis police custody have triggered a reckoning for corporate America, and now consumer brands with questionable names and logos are rushing to fix their errors.
Quaker Oats, owned by PepsiCo (PEP) since 2001, will say goodbye to Aunt Jemima, the face of its 130-year-old syrup brand. The company will change the name and logo of the brand after social media outcry, driven by singer Kirby Lauryen’s viral TikTok video on “How to make a non-racist breakfast,” in which she told the origin story of Aunt Jemima, then poured out the batter.
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” said Quaker Foods North America CMO Kristin Kroepfl in a statement on Wednesday. “As we work to make progress toward racial equality through several initiatives, we also must take