When you choose QR codes you make room for the next big thing in the marketing. It is considered as a matrix barcode users scan with a camera-enabled smart phone and scanning the Quick Response code connects the user to a mobile-optimized web page or video or photographs or activates functions such as email or SMS and instant messages. These free Quick Response codes are simple to produce, distribute and display. They were invented in 1994 by a Toybe ota subsidiary Denson-Wave and they are well known in Japan and South Korea.

Knowing wow your business can take advantage of Quick Response Codes is very important in today’s time. Smart advertisers and marketers use Quick Response codes to drive customers to a specific web page. If you try to simply place a code in a print add then that would not enough. You can grab the consumers’ attention with an enticing call-to-action statement placed next to the Quick Response code and “scan for a great offer” or “scan to win a prize” are some of those options that will ensure great benefits for you. You should not harm your brand with a disappointing offer or prize because if you do it right they’ll eagerly come back to your website. It is important to think about: Why should the audience take the time to scan my code and for this you should provide additional company and product information with codes on product packages and literature. You can also use Quick Response codes in print ads to bring traffic to focused information on your website and QR codes linked to videos can help bring your products to life.

You will not find it common but some companies design a QR code to automatically dial a predetermined telephone number and that is why before opting for this  bold marketing technique, you think about from the consumers’ perspective, what’s in it for me and that will showcase the right path for you. Choosing to link a Quick Response code to a desirable coupon entices users to scan the code and the coupon is automatically saved on the users’ mobile phone, providing the user an easy way to keep the coupon. You can also provide a copy to friends or the consumers. These codes are properly placed in retail stores make it easy for customers to sign up and become part of the store’s social community and you can provide access to user manuals in an array of languages through a QR code link.

Know Where to Place Quick Response Codes

Quick Response Codes can be printed on almost anything and marketers incorporate QR codes with billboard ads or posters or in-store displays. They also use them on business card or contests or print ads. Direct mail campaigns, coupons, email marketing etc. can also use Quick Response Codes. For some of the major events you put your Quick Response codes on all your promotional material such as stickers or flyers or press kits or merchandise tags etc. Paytm QR Code generator eases you do this in the most efficient way possible.