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In 1998, two graduate students at Stanford College , Larry Web page and Sergey Brin , developed “Backrub”, a search engine that relied on a mathematical algorithm to fee the prominence of internet pages. The quantity calculated by the algorithm, PageRank , is a function of the amount and power of inbound links 21 PageRank estimates the probability that a given page will probably be reached by an internet person who randomly surfs the web, and follows hyperlinks from one web page to a different. In effect, which means that some hyperlinks are stronger than others, as a better PageRank web page is extra more likely to be reached by the random internet surfer.