Printed Bic Lighters – A Low-Cost, High-Return Marketing Tool
The dual benefits offered by using BIC lighters as a marketing tool should not be overlooked.
Printed lighters
A printed usb lighter is a disposable cigarette lighter that has your business name and/or logo and contact information printed on the side. You can sell these lighters in a hotel, convenience store or other retail location. There are many reasons that lighters are such a good marketing tool including visibility, price and frequency of use. Their profitability factor is an added bonus.
In most forms of advertising (print, television, radio ads, etc.) what you spend on advertising isn’t likely to be directly recouped. The increased custom to your business will be realized instead.
Printed lighters are different in that you directly recoup the advertising cost, that is, the cost of buying the Bic lighters and having them printed with your logo, when you sell the lighters. When you buy lighters wholesale it allows you to make a high mark-up. There are good profit margins to be made when you buy lighters wholesale and sell printed with your name. This means that you don’t need to sell many to cover your outlay then all of the rest is profit.
High impact
Your printed lighters will have a large marketing footprint because they’ll be seen not just by the person that buys them, but by anyone who sees your customer light up with them. Lighters are often borrowed, so there’s another opportunity for your message to get out to potential customers. You will keep your brand in the customers mind whenever they use the lighter. Your customer will automatically think of you due to this repetition.
While there are many brands of disposable lighters you could buy for your marketing tool, Bic lighters have a reputation for dependability and reliability. After all, you don’t want your name and number on the side of a cigarette lighter that doesn’t work.
In the current struggling economy, successful businesses are ones that find effective, efficient and clever ways to market their products or services. You can contain your advertizing budget whilst still getting your name promoted using printed BIC lighters.
Summary: Businesses in the hospitality, retail or convenience sectors can benefit from the word of mouth buzz generated by having their business logo and contact information printed on Bic lighters.