Attempting to market a local business can feel extremely difficult. After all, seemingly every business is looking to rely on organic search engine results to get their business and brand noticed. Having to compete with some of the more established and larger businesses can be very difficult. This is especially true at a local level. Luckily, search engine providers like Google have noticed this was a problem and have come up with a solution to make it easier to do. You still might be wondering how to effectively market and promote a local business. Here, Leapfrog Internet Marketing provides some tips you can implement.
Tips for Online Marketing for Local Businesses
Contrary to popular opinion, your website doesn’t need to be incredibly expensive nor does it need to be complicated. Your website’s primary goal is to effectively explain what your business does and why someone should consider purchasing from you. Because of this, you want it to contain all of the essential information regarding your business including your business’ contact details and it needs to explain the various services you offer.
Making your website’s structure extremely easy to follow and navigate is key. You want your website to be easy to navigate and find the useful information a customer needs to have to make a well-informed purchasing decision. Your website should be built to make it as easy as possible for a customer to use and navigate.
2. Local SEO
Search Engine Optimisation (SEO) is the practice of optimising your website to rank higher for various highly searched keywords. After all, the higher you can get your website to rank, the more traffic you will be able to drive to it.
To boost your SEO efforts, you want to ensure that your website contains everything from your business name, your business address, and even your business phone number across the board. Using tools like Google Maps will help you do all of this. The format that you use for all of this essential information should be the same across the board including on your Google My Business account. If you haven’t set one up yet, that should be your primary focus.
3. Google My Business
When someone makes a basic search for “bakeries near me,” the search engine will offer results that cater to this local search before offering global results. This panel of local results will contain all of the relevant local businesses that are chosen based on everything from business type and location instead of SEO. To get your business to rank well within this section, you will need to set up your own Google My Business page which is a free service that Google offers to anyone.
4. Acquire Links from Outside Sources
One of the best ways to propel your business in the local search engine results is by acquiring links from external sources. Getting your business listed on the various local directories is very important. This includes directories like Yell.com which can have a major positive impact on your ability to get your site ranking as high as possible. This can help provide you with a high powered external backlink, but it can also help you drive more targeted organic traffic from these directories, as well.
5. Focus on Your Content
The content that you work on and post to your website is another important component to drive your rankings. Because of this, you want to be focusing on creating the highest quality content. One of the best ways to leverage content marketing to drive your site’s rankings is by creating and maintaining a blog. You will be hard-pressed to be able to find a company that doesn’t have their own blog which showcases how effective it is.
6. Social Media
Social media has become an integral component of an effective local marketing mix. With so many businesses taking advantage of the low cost of social media marketing implementation, it has become one of the most popular ways to get your business ranking better within the search engines. Try to post content regularly and engage with your target market on various social media channels which can help boost your brand awareness and drive better organic results.