Your business’s value proposition is one of the most valuable tools it has to attract loyal customers, prospective employees and potential business partners. A value proposition tells prospects why they should choose your business over other competitors and proves why your organization is a leader among others in your respective industry. However, showcasing and directing your company’s value proposition to the right audiences is not always a simple feat.
For example, several industry-wide factors exist in my line of business in the home care space that prevent my organization from displaying its own customer outcomes and services. Some of these preventing factors include fragmented policies across states that challenge home care and the lack of standardized measures that exist in the industry, among others.