How to Make Ticketing Space More Fun and Make Sales for Brands?

Making your event, a success ultimately rests on your shoulders. And that includes promoting the sale of event tickets.

40% of salespeople, including marketers who sell event tickets, believe that obtaining new clients is the most challenging aspect of their work. Making the sale is considerably tricky, according to 36% more respondents to the poll. Fortunately for you, there is a lot that current event ticket sales methods can offer marketers about enhancing each of these crucial areas.

How to boost the sale of event tickets

1. Sales of tickets via mobile.

According to estimates, 1.8 billion consumers made purchases online last year alone. Yet, as of the first quarter of 2019, smartphones remained the technology most often used worldwide for online shopping. The use of mobile for both large-scale and small-scale transactions One of the most important commerce trends you can exploit to increase your sales in the upcoming year and beyond is the prevalence of mobile for making big and small purchases.

Hence, in addition to having a conventional ticketing website, ensure you have a presence for event ticket sales on mobile through an app or a website optimized for mobile devices. A mobile sales platform that makes it incredibly simple for prospective attendees to sign up for your event using their mobile devices. This is why having the appropriate tech stack ready in advance might be advantageous.

But, if you’re just getting started, be sure your ticketing software can precisely and instantly record sales made through your channels. By doing this, you’ll avoid unneeded hiccups (like selling out on mobile but not on the desktop) and ultimately maintain the professional appearance of your brand throughout the sales process.

2. Establish scarcity

According to Inc.com, one of the most crucial strategies you can employ to boost sales is scarcity. Scarcity marketing may increase sales by as much as 226% if you are accurate with your promises (such as having only 10 VIP tickets left) and utilize it wisely. The two primary types of scarcity for online ticket sales techniques are as follows:

Quantity. A few tickets, VIP packages, or add-on experiences can encourage people who are still deciding to buy now rather than later. Early-bird conference tickets and front-row positions during live performances are two instances of quantity scarcity for event ticket sales. To clarify this point to site users, provide tickers showing the number of tickets still available in real time. 

If you want to create a little FOMO, you can also reverse it and display the number of tickets already bought (a strategy that works particularly well with about 60% of Millennials). Time. Visitors to your event ticket website will likely only convert if they have unlimited time to decide. One online retailer boosted sales by 9% by including a countdown clock on its product page. To sway potential customers, display timers or announce the sales end time/date on your website.

3. Establish a referral scheme.

If your ticket sales are underwhelming, you’re likely need to meet with more potential customers, like most sales associates. In a recent poll, just 250 leads or less were reported by 66.7% of participants.

Also, it is a numbers game, even if there is no hard and fast rule for how many leads are often required to close a transaction. One of the numerous benefits of referral schemes for selling event tickets is this.

92% of poll participants said they believed client recommendations provided by individuals they know. And those who heard these personal recommendations were four times more likely to purchase after hearing it than if they had come across it on their own.

So not only do event ticket sale referral programs get you in front of more prospects, but those prospects will also be more likely to convert! You can even give your event speakers or special guests their referral codes while you’re at it.

Our motivation for today’s write-up is a company quite famous for making selling tickets fun for customers. We want our readers to read more about them, so they know where to go when wanting to experience the best ticket-buying affair.

The company is FEVO, a social commerce company founded in 2016 and headquartered in New York City. Retail, hospitality, and ticketing vendors use the platform with inventory management software to add greater flexibility to their checkout process and enable consumers to create shareable online shopping carts.

While FEVO maintains offices in New York’s Meatpacking District, employees are encouraged to work remotely if they so choose — FEVO team members can be found in dozens of cities across the globe.