Numerous businesses are pausing their advertising campaigns on Facebook (FB) – and Instagram, which is owned by Facebook – to boycott the company’s policies around what content it moderates and how.
The campaign, called “Stop Hate for Profit,” and organized by the NAACP, Color for Change, the Anti-Defamation League, Sleeping Giants, Free Press, and Common Sense Media, already has some big names involved, including a large swath of the outdoor apparel industry.
“From the monetization of hate speech to discrimination in their algorithms to the proliferation of voter suppression to the silencing of Black voices, Facebook has refused to take responsibility for hate, bias, and discrimination growing on their platforms,” writes the Color for Change website.
By targeting advertisers, the groups hope to get Facebook to change how it responds to misinformation and threats, something Twitter has done by taking a stronger hand when it comes to misinformation and threats. The most salient example of this was when President Trump in May, when protests against the killing of George Floyd began across the U.S., posted on Twitter and Facebook: “Any difficulty and we will assume control but, when the looting starts, the shooting starts.” Twitter placed a public interest notice on the tweet for breaking its rules on the “glorification of violence.”
Here are the companies that are participating in the boycott so far:
Patagonia is proud to join the Stop Hate for Profit campaign. We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant.
— Patagonia (@patagonia) June 21, 2020
We need a break @facebook. Effective immediately, we will be halting our global advertising with @Facebook & @Instagram until at least the end of July in support of the #stophateforprofit campaign & donating those dollars towards building more inclusive outdoors.
— Arc’teryx (@Arcteryx) June 23, 2020
The North Face
In solidarity with the #StopHateForProfit movement, Magnolia Pictures has chosen to stop advertising on Facebook and Instagram, starting immediately, through at least the end of July. We are seeking meaningful change at Facebook and the end to their amplification of hate speech.
— Magnolia Pictures (@MagnoliaPics) June 23, 2020
Ben & Jerry’s