Google SEO and Marketing: Ways to Think About Website Optimizations

As a company, Google spends a lot of time and energy thinking about SEO or Search Engine Optimization. It is not a surprise that searches are the core of most businesses. Of course, there are a lot of other ways to attract online traffic to websites. According to experts, social posts, paid media, as well as display ads are just some of these ways. 

However, if done right, Search Engine Optimization can provide a crucial and cost-effective method to grow a website organically. As a matter of fact, according to the latest studies from online analytic companies, Google searches accounted for around one-half of external referrals to publishers in most networks in the past couple of years. 

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However, to get the most out of SEO, staying on top of the latest Google updates is imperative. That is no different from most businesses internally. The organization owns at least seven thousand websites managed by hundreds, if not thousands of marketing and product teams worldwide. 

Over two hundred changes are made to these sites every day, all of which can possibly affect a website’s Search Engine Optimization. When it comes to how these sites appear in Google searches, they receive the same reception as any other website on the Internet, and company teams follow the same external rules and regulations provided by various webmasters. That is why this article has put in place a comprehensive SEO strategy that people can rely on, no matter what changes are introduced – and that individuals with an online site can learn from.

For significant Search Engine Optimization results, start small

It might sound pretty straightforward, but focusing on incremental and minor changes to a site’s overall SEO technique can produce noticeable gains in the long run. For instance, the Google My Business website saw a two-times increase in organic online traffic, partly because teams implemented web fundamentals’ best practices like showing search engines what sites to index by executing canonicals. 

Of course, the correlation doesn’t imply causation, but some websites have noticed substantial organic expansion after making some of these SEO changes. If companies are struggling to identify problems their website might be facing, new inspection tools like Search Console is an excellent place to start.

Check out https://www.thoughtco.com/who-invented-google-1991852 to know more about the history of this company.

Organizations should not be scared of these changes – they need to embrace them

Some website features regularly evolve to surface relevant content for users and keep up with their ever-changing behaviors. For instance, over fifty percent of online traffic in today’s world comes from mobile users. With new developments like Progressive Web Applications and AMP, Google Search has been adapting quickly in response. 

These things can easily get overwhelmed by the changes, but internally, the company has found that the more they embrace these changes and experiment with them, the better their SEO results. For instance, the company focused on fixing the Search Console errors, adding AMP to the Think, and implementing structured info. 

After they fixed one standard error on the AMP on some URLs, those impressions increased by two hundred percent. The company also found that improving their content may have led to them being selected more often for snippets, which can lead to additional thousands of impressions per day.

When it is possible, consolidate

It can be very tempting to create more than one website containing similar subjects to target various geographic regions and customer profiles. As a matter of fact, it is something that most organizations like Johnny Chen SEO Houston have done. 

According to recent audits, over the years, the organization has developed a lot of near-duplicate websites based on various marketing goals or campaigns. The issue with this kind of approach is that: the same subjects are not only confusing for most users, but it is also confusing for most SEs. 

Creating excellent websites instead of multiple smaller sites is the best way to encourage organic online growth in the long run. For instance, after the website auditing, the organization decided to overhaul its marketing sites for Google Retail. 

Cleaning six old sites, focusing their energy on one good site, and consolidating content will double the website’s Call-to-Action (CTA) click-through rates, as well as increase organic online traffic by at least 60%. The lesson to be learned here is pretty straightforward: While on-page performances are very important, a successful SEO technique needs to take into consideration the entire online ecosystem.