A successful real estate company begins with quality agents who will take the time to listen to what home buyers and sellers want. When recruiting agents, try to find those who will look at the marketing resources that are available as well as ways to personally offer assistance to each party involved in the sale of a home.
Avoid following a script when you talk to potential agents. Each person has a different reason for working with a real estate company, such as a benefits package or incentives for selling a home. Don’t wait until someone leaves the office to begin looking for another agent. Keep a list of people on hand who have shown interest in working for the company. You should also start looking for an agent as soon as you learn that someone is leaving the company. When recruiting real estate agents, consider hosting a special event like a happy hour. Offer beverages, refreshments, and information about the company that is appealing to those who are seeking employment.
When you talk to recruits, mention the things that set your agency apart from others. It could be the superb training that you offer or the higher commission that agents earn when they sell a home. Make sure you have set your presence online. You want recruits to be able to communicate with you at all times and in a variety of ways instead of only by calling or visiting the office. Advertise that you’re seeking agents on various employment sites. You can often read a little background information about each person who is interested in the position before you even make contact. An option would be to allow a few people to work for the company on a probationary basis so that you can see all of the skills that each person offers before making a final decision.