Attentive launches Concierge SMS product

This 7 days, Attentive released a new conversational products for SMS called Attentive Concierge. It aims to generate commerce with personalised texts for every stage of the buyer’s journey.

What it does. Making use of conversational technological know-how, the SMS system supports dialogue amongst brand and shopper to greatly enhance the expertise, irrespective of whether in-retail store or all through e-commerce purchases.

Brand names can also use the Attentive Concierge device to personalize outgoing texts to prospects to enhance conversion rates.

Study up coming: The yr of SMS

Noteworthy brand names that have utilised Concierge include things like Igloo, Made In and Mented Cosmetics.

Why we care. Meeting shoppers where by they are is leading priority for marketing strategies, as nicely as for consumer provider. Practical experience bridges the gap amongst these two parts so that no make any difference what dilemma or difficulty the buyer will take to your brand name, the brand name responds with significant, relevant messaging. Your purchaser does not care if SMS is an more mature, far more founded channel. They hope the similar degree of insightful engagement — and they have motive to, as far more models centralize their shopper data.

About The Writer

Chris Wooden draws on over 15 years of reporting practical experience as a B2B editor and journalist. At DMN, he served as associate editor, featuring original examination on the evolving marketing tech landscape. He has interviewed leaders in tech and plan, from Canva CEO Melanie Perkins, to previous Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s initially federal CIO. He is specifically interested in how new systems, like voice and blockchain, are disrupting the marketing globe as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-centered reporting in business trades like Robotics Tendencies, Present day Brewery Age and AdNation Information, Wooden has also penned for KIRKUS, and contributes fiction, criticism and poetry to several foremost e-book blogs. He researched English at Fairfield University, and was born in Springfield, Massachusetts. He life in New York.