Modern technology has infiltrated almost every facet of modern-day life, changing everything from how we learn to how we shop. As a small business owner, you likely use several tech tools in your personal life. Are you harnessing the full power of new technologies in your business life?
Going into business for yourself can be tough. It can be doubly hard if you’ve never done it before. The good news is that there are some technologies out there to help you get off the ground fast and take your business from zero to hero in no time. With these five tools, you’ll have everything you need to move forward with a successful new enterprise. It offers different avenues of growth, helps reduce costs, and increases business efficiency. But how do you know which technologies are worth investing in? If you’re looking for some answers, reach out to this blog. In this article, we’ll talk about how these five technologies can help your business grow bigger and better:
- Social Media Management Tools
- CRM Software
- Productivity Apps
- Project Management System
- Cybersecurity software
Let’s take a look at each one of them:
1. Social Media Management Tools
Social media is an integral part of marketing these days, and if you don’t have a presence on social media, it’s going to be very difficult for your business to thrive. But social media management tools can help you achieve the following:
- Increase Brand Awareness
- Increase Customer Engagement
- Increase ROI
- Reduce Costs
2. CRM Software
CRM software is the most important tool for any small business. It helps you manage your business more efficiently and ensures that you stay on top of your customers’ needs. CRM software also gives you valuable insights into how your business is running and where it’s lacking. This way, you can make changes and improvements as needed to help your company grow.
Here are some features to look for in CRM software.
Look for CRM software that lets you set up custom rules and comes with sales force automation to help you and your team be more productive. By using rules, you can set your CRM software to automatically perform a specific action based on triggers or events
The best CRM software can cater to your business’s unique needs. Some CRM solutions let you choose which features to include in your package, and some also allow you to customize basic areas, such as with the abilities to add contact fields, choose which data to show on your dashboard and create custom reports.
Connecting your CRM software to other solutions you already use can save you tons of time and money. Most CRM programs offer third-party software integrations; the key is choosing one that’s compatible with the software you use and easy to implement.
CRM analytics, also known as customer analytics, offer insight into customer data. This data is important because it can help you make better decisions about the types of products, services, marketing and overall communications you distribute to your customers.
A lead management feature will help you to identify your leads and the actions they’ve taken along the sales cycle. Through the lead management process, you’ll be able to score your leads and, if needed, filter them off to a different member of your team to turn select leads into customers.
3. Productivity Apps
Productivity apps are perfect for small businesses. They are usually free, easy to use, and allow you to work from anywhere. Here are a few apps that can help your business run more smoothly:
- Google Drive
These tools will make it easier for you to stay on top of all the day-to-day tasks that come with running a business. You’ll be able to keep your team members in the loop about everything that’s going on, including deadlines and projects. Productivity apps also help you keep track of expenses and generate reports that show what’s going on with your company year-round. But these aren’t just for business owners; these apps are great for employees too! For example, Trello lets employees see their progress towards some bigger project or goal by providing a visual representation of how they’re doing so far. So whether it’s daily tasks or big projects, productivity apps can play an important role in a company’s success.
Here are 11 of the Top Productivity Apps for Small Business Success:
- Zoho or Google Apps (to host your email)
- Unroll. me (to keep your inbox clean)
- Calendly (to streamline appointments)
- Canva (to help you create beautiful graphics)
- Mailchimp (To help you automate your email process)
- Google Drive or Dropbox (to help you store digital documents and easy sharing)
- Drift (to help you connect with your customers)
- Asana (to help you get more work done faster)
- Zapier (To help you integrate a bunch of productivity tools)
- Slack (to streamline your communication)
- LastPass (to help you increase security)
4. Project Management System
Project management software is great if you’re trying to keep multiple balls in the air. Essentially, these tools allow you to digitally track your activities, appointments, and deadlines (as opposed to having to do so manually).
These tools can automatically create reminders for upcoming tasks and events, including details such as when your next meeting is happening and where. Additionally, these tools can send similar reminders to other team members so everyone knows precisely what’s expected of them and by when.
5. Cybersecurity software
Cybersecurity is a major concern for businesses of all sizes. Whether you are a small grocery store or a global conglomerate, the risks are equally high and the consequences equally dire if your systems get compromised. Protecting your business and data is possible with cybersecurity software. There are many types of software to choose from that can help you protect your network and sensitive information.
Cybersecurity software is a program that is designed to prevent and mitigate cybersecurity risks. It can help your business by preventing unauthorized access, protecting against malware and viruses, and password management. With cybersecurity software, you are able to have more control over the security of your network and sensitive information than ever before.
Technology can be very confusing and overwhelming for small businesses. Small businesses can benefit from the use of these technologies, but not all will work for all small businesses.
Before investing in any technology solutions, do your research and consider your business’s unique needs — both now and in the future. For example, a free version of a program may be sufficient in the short term, but you may need to upgrade to a paid solution as your business grows. Some software solutions offer free demos or trials that can give you a better idea of what will work for your company, long-term. Hope this article helps you as an entrepreneur/startup founder/product owner. You can check with team Mobio Solutions to stay ahead with the latest technology trends for businesses and for smooth sailing of day-to-day operations. Please feel free to give your comments, suggestions if any.