YouTube users spend an average of 19 minutes per day on the platform. That’s like, 120 hours per year. And with it being the second-largest search engine in the world, you can bet that YouTube advertising will give you a hefty reach (to be exact, 32.4% of the total population and 51.8% of internet users).
In this beginner’s guide to YouTube advertising, you’ll get everything you need to create a profitable ad campaign on this massive platform.
Table of contents
Why advertise on YouTube?
In this year’s Google Marketing Live, Google placed heavy emphasis on visual content and even announced the new feature of advertising in YouTube Shorts. Let’s take a look at some more benefits to advertising on YouTube.
- Exposure: YouTube is the second-largest search engine in the world.
- Sales: 70% of people have bought a product after seeing it in a YouTube ad
- Brand identity: YouTube videos let