Why ending coronavirus lockdowns ‘won’t be enough’ to get people back to the movies

Why ending coronavirus lockdowns ‘won’t be enough’ to get people back to the movies

Hollywood could be facing a serious uphill battle to fill seats in movie theaters, even after coronavirus restrictions lift. According to a recent survey from Sports and events analytics firm Performance Research and Full Circle Research, 70% of respondents would rather watch a first-run movie on-demand rather than the local cinema. The firms surveyed over […]