After five days of social justice protests in cities across America following the death of George Floyd at the hand of Minneapolis police, companies are feeling pressure to speak out in some way, especially since silence during this time is seen by many consumers as complicity.
Nike was the first to speak out among big sports apparel brands, which is in keeping with the brand’s advocacy for social justice reform over the past few years.
On Friday night at 6:50pm EST, Nike posted to its social accounts a 60-second video, with only white text on a black background, that read: For once, don’t do it. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be