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General

10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

By magenet 2 months ago

Lite Can Still be Powerful

SEO audits provide the most bang for your SEO buck. But, conducting robust and large-scale audits typically takes a significant amount of time and effort. They also often come with a price tag that many small to medium sized businesses can’t afford.

Sometimes a full-blown SEO audit isn’t exactly what a company needs. That’s when lite SEO audits shine.

What’s a Lite SEO Audit?

For small businesses, there are times websites contain a limited set of pages. For example, some SMB websites only contain 20 or 30 pages. They aren’t using complex CMS packages, or even dynamic pages. They simply need someone knowledgeable to go through the site and tell them the strengths, weaknesses, risks, and opportunities. And they need to understand how to remedy any problems that are encountered during the audit.

Without having to spend weeks analyzing a large-scale website that might have many variables in the mix,

General

Local business excited for Google’s return to office in April

By magenet 2 months ago

MOUNTAIN VIEW, Calif. (KRON) — More Bay Area companies are having employees come back to work in person.

Google has announced that starting April 4 it wants employees to return to the office at least 3 days per week.

It won’t all happen at once.

They are allowing employees to stay home a little longer, if need be, but it doesn’t mean that starting next month thousands of people will start returning to work here in Mountain View.

If you own a small business nearby, that is good news.

Just off the Google campus in Mountain View sits Cocina Vente.

General manager, Chris Schoonover, says they are thrilled that Google employees are coming back to the office in April.

“Great news,” Schoonover said. “We are welcoming them back with open arms.”

Before the pandemic, Google workers accounted for about

General

How are Companies Celebrating International Women’s Day 2022? – MCDA CCG, Inc

By magenet 2 months ago

#BreaktheBias.

The theme of this year’s International Women’s Day (IWS), March 8, universally encourages everyone to help call out gender bias, discrimination and harmful stereotyping in the ongoing mission and battle for women’s equality.

Keep reading to see how different companies are doing their part in fighting for change…

Shattering Gender Stereotypes

The Fawcett Society aims to tackle damaging gender stereotypes and is raising money for their Equal Pay project, a campaign focused on starting the conversation and taking action to challenge gender stereotypes within families.

According to the charity, gender stereotypes make women of all ages feel vulnerable, especially those from underrepresented groups. These stereotypes that generally start early in life create barriers to gender equality, leading to negative consequences in the long run. The goal of this campaign is to reach a million people to support 5,000 parents in tackling gender stereotypes in their own families.

Building up

Business News

20 Google search tricks every user should know

By magenet 2 months ago

Where would we be without Google? We have discussed the company’s impact on the world a number of times here, but this post likely sums it up best. Where Google’s core product is concerned, it’s a safe bet that every single person who will read this article either regularly uses Google search or at least uses it occasionally.

Google search became as popular as it is now due in large part to its simplicity, and the service remains wonderfully simple to this day. But as simple as Google search seems on the surface, it packs a wide range of functionality just waiting to be explored by savvy users. And if you’re not already a savvy Google search user, you will be by the time you’re done with this post.

MUST SEE: 20 apps you need to have on your iPhone home screen

There are hundreds of features just waiting to

Business News

“If We Watch Our Spending, We Can Save Jobs”

By magenet 2 months ago

If We Watch Our Spending We Can Save Jobs

There’s something special about the Midwestern town of Springfield, Missouri. It just seems to breed entrepreneurs. It’s been the launching pad for household names like Bass Pro Shops and O’Reilly Auto Parts, among others that help power the nation’s economy. Maybe there’s something in the water. Or perhaps it’s tied to the can-do attitude of generations of farmers raised in the area.

While Jeff Schrag wasn’t born in Springfield—he moved there in 1995 after he bought a newspaper based there, The Daily Events, a legal notice publication—he’s what you might call a “serial entrepreneur.” Among his many ventures, he has started a business that sells cufflinks, one that offers coloring books, and he’s also rehabbed and flipped real estate.

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